Kim Noorda by Laura Sciacovelli (via Kim Noorda by Laura Sciacovelli | Lingerie Lingerie!)
That’s why the Victoria’s Secret Angels are so effective: they have such a strong presence and story that you associate with the brand. Through the lens of the Angels, lingerie itself takes on a more specific meaning than a glimpse in a changing room, the first bra your mother ever bought you or even the underwear of your lover. Loud and clear, the giant images of Victoria’s Secret Angels tell you exactly who the Victoria’s Secret woman is. And if you want to belong to that perfect, larger than life womanhood, that push-up bra may just be your ticket.
Although True & Co. may market themselves by saying that their quiz method is quicker and easier than learning the basics of bra fit, they are merely encouraging a cycle of ignorance in which bras are a difficult incomprehensible topic that people shouldn’t even try to understand.
In fact, their sizing advice might even be harmful to the consumer, ‘solving’ their problem with no explanation gives them no other recourse than to believe there is something wrong with them or their bodies. From talking to women who have been outside of the Victoria’s Secret range of sizes for most of their lives, I’ve heard how hard it can be to shake off that feeling that it’s their body, and not the bras, that are the reason they can’t be comfortable. That is the worst thing that comes out of a world in which certain bra sizes are mainstream and certain ones are not only difficult to find, but considered ‘weird.’
Great lingerie makes me happy!
I’m really loving soft bras these days.